Welcome to Marketing Training Cub, your go-to destination for comprehensive online marketing and business training! Our team of highly skilled consultants is dedicated to helping you thrive in the digital realm. With our expertise in areas such as Google Ads management, business consultation, profit-marketing consultation, and more, we are here to support your success every step of the way.

Marketing Training Bootcamp Delivered by Google Marketing Experts - Online:

Certification will be provided by the end of the training with a reference a number

What is a marketing bootcamp?

A bootcamp is a specialised, intensive training program designed to rapidly increase or significantly affect a participant's knowledge and abilities. Importantly, boot camp tasks provide participants with a wide range of practical skills, depending on the topic, the level of intensity, and the length of time

What you'll learn

Marketing Strategy, Google Ads & Google Organic

1. Marketing fundamentals and how the ecosystem works.
2. Differences between Marketing and Advertising, the sweet spot.
3. Google algorithms, how they work and how we can use strategies to our benefit.
4. Google advertising account creation and correct set up, what you need to know when starting and how to implement the first steps.
5. Google Ads Campaign: Best Use Cases, Step-by-Step Setup, Analysis, and Implementation. full Funnel Strategies.
6. How to implement conversions and website events using Tag Manager, Google Analytics and Direct Google scripts. Necessary to receive all the data you need to run the campaigns properly.
7. How to use Google ads to properly advertise a product or service for ultimate sales.
8. How to analyse campaign data and optimise for better results.
9. Access Google Ads tools for forecasting performance.
10. Budget Optimisation techniques using advance formulas for success—the one we use at Google office.
11. Decide the budget needed for each campaign and strategy.
12. Understand all the different bidding strategies for Google ads.
13. Keyword fundamental analysis - understand how to find the correct keywords and how the campaign should be structured to bring results.
14. Improving Geotargeting for Local Businesses With A Double Campaign Structure.
15. How To Setup, Run, Pivot & Interpret the Paid & Organic Report.
16. Identify Opportunities Between Organic & Paid ads.
17. How to find the key pitfalls in any Google Ads account.
18. How to Audit a new or existing Google Ads account and find issues to improve upon quickly.
19. Understand the power of using Google Analytics with Google Ads and be familiar with Audience setup and relevant Google Ads reports in GA4.
20. Understand attribution models and why the default data-driven model is not always ideal.
21. Develop a multi-funnel remarketing strategy for GDN (Google Display Network) and search campaigns.
22. Understand how to use affiliate techniques to leverage growth hacking strategies.
23. Understand how to utilise display ads for better conversions.
24. Full funnel marketing strategy building based on user intent behaviour.
25. Learn How to properly report and identify trends.
26. Optimisation 360 - We will analyse common things you need to optimise your campaigns and ways to spot what is needed.
27. How to use affiliate marketing to generate income while you are sleeping. All the necessary tools will be provided.

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Google Analytics 4

1. Understand Analytics
2. Find the common metrics and decode them
3. Go in-depth into audience segmentation and dynamic remarketing
4. Understand drop-off rates and how to optimize them
5. In-depth analysis into customer segments touch points and data driven strategies
6. Master all the things you need with Analytics to kick start your Google ads success

By the end of the course:

Once you finish this course with us, the Google experts used to work for Google directly and train teams within Google, you should be able to:

• Understand A-Z Google ads and other Google products regarding Search campaigns, Display, Performance Max, and more.
• Run Google campaigns yourself - the correct way
• Understand marketing strategies and how to properly navigate the marketing ecosystem
• Get clients as a freelancer to run profitable campaigns for them
• Build conversion funnels and run campaigns for your product or your clients
• Have all the necessary tools to kick start your marketing career with Google ads
• Develop and implement marketing strategies based on research
• Optimize any Google ad account within the scope of your interest
• Understand how affiliation work and how you can use it to make money from the first month
• Work as a marketing specialist or executive depending on the company structure
• Become a freelancer and understand how to earn with your advertising skills

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Who is this course for: 

• Marketing Enthusiasts
• People who want to kick start their journey with Google ads
• People who have a basic experience (or not) with Advertising
• Entrepreneurs to be - Freelancers or Start up owners
• Marketing juniors
• Start up companies with new hires
• People who have seen (or used) Google ads interface for basic campaign building
• People who want to generate extra income using Marketing and Advertising

Looking to go more advanced? Check out our Advanced Google Training

Additional Benefits

You will enter our community of Marketing Training Club alumni where you can exchange ideas, ask questions or connect with likeminded people. At the same time, you will have access to the Q&A sessions our instructors hold for the community. Lastly, you will be invited to attend our annual events and workshops for marketers. All the support you need, through the Marketing Training Club.

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Instructors: _‍

Savvas Agathangelou - Communication and Performance Specialist Google Paid & Organic / Used to be a Consultant on behalf of Google EMEA

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Stefanos Moschopoulos - Youtube Growth Specialist - Paid and Organic / Used to be a Consultant on behalf of Google EMEA

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+ Guest speakers that worked with companies like: Google, Amazon and AI software ventures.

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Duration: 

2 months (total hours: 28hrs) + Intermediate Reading material

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July Intake Status: FULL

Next Intake: 5 November 2024, Delivered Online (via Google meetings).

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Schedule: 14 hours per month

Every Tuesday and Saturday:

Tuesdays' Time: 19:00-21:00 (2hrs)

Saturdays' Time: 10:00-11:30 (1.5hrs) 

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Time zone: Eastern European Summer Time

(See the countries in this zone) 

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Price: 

€560 per person ^{vat included}

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No time to attend the live version? No worries, you can watch the recording afterwords.

Selection Process: 

1. Click the ''I am interested'' button or head to the contact us page (by clicking here).
2. Submit the form by filling out your Name, Phone, Email and Message (you can write Marketing bootcamp at the message field).
3. A member of our team will reach out to you via email within 7 working days to set up a quick intro call
4. We will have a 10-minute call to understand your aspirations and the reason you want to participate in the bootcamp.
5. You will receive an email within 5 working days and know if you are selected or not.
6. If you are selected to participate to this exciting bootcamp, we will send you all the material you need in advance and get you prepared to start this journey with us.

PS: Our bootcamps have a maximum capacity of 50 people, therefore a selection process is mandatory. Thank you very much for your understanding.

Become a Marketing Specialist with Google specialisation by completing this training