Adv. Google Marketing Training

Welcome to Marketing Training Cub, your go-to destination for comprehensive online marketing and business training! Our team of highly skilled consultants is dedicated to helping you thrive in the digital realm. With our expertise in areas such as Google Ads management, business consultation, profit-marketing consultation, and more, we are here to support your success every step of the way. This advanced Google Training is ideal for Marketing Agencies and Experienced Marketers who are looking to elevate their marketing game to another level. This specific training is delivered on a tailored basis; it's not a classroom delivery, but a company specific one.

Advanced Google Marketing Training by Google Experts

Marketing Training Club Certification will be provided by the end of the training with a reference a number

What you'll learn

Google Ads & Google Organic

Fundamental elements of Google and Marketing
Different marketing funnels - Intent based, beyond basic marketing funnels
Learn how Google operates and why - Funnels - Search IQ, Logic
Ad Ranking Factors & How They Affect Avg. CPC
Google’s Crawling Prioritization
All around trends and marketing funnels - understand the mix of success
Frameworks to deliver big - aka. MASTER framework and others
Discover Niches - how and what to do with micro-niche ideas
Dynamic approach to fast consumer products
Google Ads Campaign Experiments: Best Use Cases, Step-by-Step Setup, Analysis, Implementation
How to structure your marketing mix effectively without relying only on one channel
Access Google Ads tools for forecasting performance
Budget Optimisation techniques using regression formula
Advanced Concept Testing: moving beyond A/B ad testing to testing concepts
Improving Geotargeting for Local Businesses With A Double Campaign Structure
How To Setup, Run, Pivot & Interpret the Paid & Organic Report
Make A Strong Argument For Running Branded Ads Using the Paid & Organic Report
Identify Opportunities Between Organic & Paid
Learn to use a free Google templates for automating and tracking budgets in multiple ad accounts - don't overspend in a wrong direction again
How to find the key pitfalls in any Google Ads account
How to Audit a new or existing Google Ads account and find issues to improve upon quickly
Utilise Dynamic Ad Customisers for more personalised ads
Understand the power of using Google Analytics with Google Ads and be familiar with Audience setup and relevant Google Ads reports in GA
Understand attribution models and why the default data-driven is not always ideal
Implement Machine Learning features within Google Ads to benefit your account in ways that human optimisation could never reach
Develop a multi-funnel remarketing strategy for GDN and search campaign
Understand how to use affiliate techniques to leverage growth hacking strategies
Learn how to double your ROAS with Retention strategies without budget increase
Understand how to utilise display ads for better conversions
Create campaigns with over 21 monetisation strategies and funnel segments
SKAG Campaigns (Single KW Ad Groups): Tips and common pitfalls
All around keyword hypothesis (KW) and validation
Keyword Match Types & Utility - Advanced
CRO foundational elements and how campaign structuring can benefit from it
Understand affiliate marketing through Google ads - the case study of data
Set up micro-niche campaigns for success - bidding progression idea & remarketing
Hands - On on how to optimise Leadgen and eComm accounts efficiently - Marketing strategy & Implementation
Ad Policies and how to deal with them
Campaign Budget Burning optimization - Youtube, Google Search, Google Display, Pmax, Demand Gen
KW audit of running campaigns - budget optimization
Hands-on round-up around different campaigns and structures

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Google Analytics 4

Understand Analytics
Find the common metrics and decode them
Go in-depth into audience segmentation and dynamic remarketing
Understand drop-off rates and how to optimize them
In-depth analysis into customer segments touch points and data driven strategies
Google Analytics and other APIs integration for better results
100% Practical approach A-Z with audiences targeting and website through Analytics
Analytics reporting - advanced - User acquisition layering and LPs CTRs
Spot CRO pitfalls through GA4 metrics

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Youtube Paid & Organic

Complete guide to starting a YouTube channel, getting more views & subscribers, and building a brand with videos!
YouTube trends, how to uncover and hunt what is needed for your niche
Create your own successful YouTube channel
Get more YouTube views
Grow your brand with a YouTube channel
How Youtube algorithm tricks can get you more sales
Copywriting for your youtube scripts that gets Tons of Opt-Ins
How to Target the Most Effective Audiences with Keywords, Placements, and Topics based on Youtube search engine algorithms
Decode the game of YouTubers, whitelist and blacklist
Youtube for full funnel sales strategy - Strategic approach for low hanging fruits
Run Ads the Easy and Fun Way Without Falling into Google's Money Traps... costing you thousands of dollars
Secrets to More Real Subscribers with YouTube Marketing

Course Structure

The training comprises 6 hours per month. Four hours are dedicated to concepts, ideas, and overall case study and theory analysis. The remaining two hours each month are solely practical, where we collaboratively optimize accounts, build campaigns, analyze data, and prepare marketing strategy plans for your clients. This is not a theoretical or casual training; get ready to really push the marketing boundaries and implement marketing strategies that you will feel proud of!

This specific training is delivered on a tailored basis; it's not a classroom delivery, but company specific. if you are looking for a more ''mixed training - classroom style'' please check our Marketing Training Bootcamp

Who is this course for:

Marketers with 2+ years of marketing and advertising experience
People who want to kick start their advanced journey with Google ads
Marketing agency owners and strategists
People with advertising background or passion for marketing (who worked in the industry for their business or on behalf of clients)
In-house marketing teams
In-house business teams (people involved in revenue related activities of the business)
Marketing Team Leaders / Managers

If you are just starting with marketing and you have no clue what the terms: Audience segmentation, Trend patterns, Campaign optimisation / burn rates, and CPM, CPA, CLV, tROAS, tCPA, CRO, CTR, ECP, are - then is good to consider checking the Marketing Training Bootcamp: Click here.

Additional Benefits

You will enter our community of Marketing Training Club alumni where you can exchange ideas, ask questions or connect with likeminded people. At the same time, you will have access to the Q&A sessions our instructors hold for the community. Lastly, you will be invited to attend our annual events and workshops for marketers. All the support you need, through the Marketing Training Club.

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Instructors: _‍

Savvas Agathangelou - Communication and Performance Specialist Google Paid & Organic / Used to be a Consultant on behalf of Google EMEA

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Stefanos Moschopoulos - Youtube Growth Specialist - Paid and Organic / Used to be a Consultant on behalf of Google EMEA

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Duration:

6 months (8 hours per month) + Advanced Reading material

Price:

€2480 per month ^+vat

You can have your whole team attend (up to 12 people); the monthly price remains the same.

Driven by passion to results

We constantly analyze market trends, conduct competitor research, and develop actionable recommendations to help you achieve sustainable growth and stay ahead of the curve. We have developed and published 5 marketing and communication frameworks so far.