What was the goal?

The company was facing challenges attracting visitors, and the user experience (UX) was subpar. Among its assets were two low-converting websites with speeds below 50 according to Google's speed tool. The objective was to enhance the company's digital presence, optimize its digital assets, and establish a leadership position in the market. Ultimately, the primary goal was to boost sales through direct advertising.

They onboarded Savvas Agathangelou (Our consultant) to fix the problems and skyrocket their marketing numbers.

Solution:

• Business Consultation: Savvas initiated the project by conducting a comprehensive business consultation with Pafilia's top management team. This involved an in-depth analysis of their current operations, target market, and competitors. By understanding their unique challenges and goals, Savvas developed a tailored strategy to enhance Pafilia's overall business performance when it comes to online acquisition and digital footprint.

‍

• Google Ads and Marketing Strategy: To boost online visibility and drive targeted traffic, Savvas devised a comprehensive Google Ads and marketing strategy. This included thorough keyword research, ad copy optimization, and campaign structuring. By implementing effective ad placements and leveraging data-driven insights, Savvas positioned Pafilia as a prominent player in the Real Estate industry, resulting in increased website traffic and higher conversions.

‍

• Social Media Optimization: Recognizing the power of social media, Savvas developed a robust social media optimization plan for Pafilia. By identifying the most relevant platforms for their target audience, Savvas guided the creation of engaging content, optimized profiles, and implemented a consistent posting schedule. This approach helped build brand awareness, fostered customer engagement, and ultimately drove more engagement and targeted traffic through social media channels.

Results:

• We deployed a specific strategy for the UK market, resulting in 450% increase in visitors, 36% increase in unique visitors with 2,769% increase in engagement. Also we achieved a bounce rate of almost 80% ( bounce 18,78%) which means more targeted traffic with better overall website metrics. We eliminate the noice and non converted traffic to amazing results in the industry.

‍

• We improved the targeting audience and messaging on platforms where Pafilia property sales were assisted (LinkedIn). We achieved 220% increase in organic conversions through the channel with over 278 unique visitors per week. Also, we managed to achieve a 389% increase in post impressions with targeted content organically.

‍

• The overall traffic was managed to be around 15,000 users, with high interest in many pages and tree times more engagement rate than the industry average; giving Pafilia also an indicator of the good targeting that was made by our marketing consultant.

Summing up

We achieved 600% increase in marketing ROI activities as well as +3900% in Return on ad spend. In a nutshell, we spent about 30k in performance marketing per 2.4 million made in sales, which is approximately 1.25%, on average 5 times less of what the agent fees are.

‍